Feb. 23rd, 2010

xtineebee: (Default)
Well!  We got TOLD!:

Dear Generation X: Get the fuck out. Love, MTV.

Tidbit from the HRTS rubber-chicken luncheon over in sterile Century City: MTV Networks president Van Toffler reiterated the network's devotion to millennials (a.k.a Generation Y), but also made it clear that Generation X shouldn't let the door hit them on the way out.

"We're pushing Generation X out," Toffler said. "We're slaves to our different audiences, for MTV that's millennials, who are vastly different than Generation X; they're definitely less cynical -- they're more civic minded."

As evidence of the fine taste of this benevolent new generational breed, Toffler cited ... "Jersey Shore."

The network president said, "Millennials are really about authentic reality and family" and that MTV "played up the camaraderie and family elements [on 'Jersey Shore']" to appeal to them.

Hear that Gen X? You're too cyncial too appreciate the civic-minded wholesomeness of "Jersey Shore."

www.thrfeed.com/2010/02/mtv-pushing-out-cynical-generation-x-.html

Well, I'd rant about how MTV hasn't actually been relevant in at least 10 years, but clearly they can't hear me over the sound of how awesome they are!  I feel so, so left out by being part of generation who can't see the greatness of the delightful individuals on "Jersey Shore".  I'll just cry m'self to sleep RIGHT NOW!  Actually, the only thing that would make me cry would be the knowledge that anyone in my gen. still bothered to watch MTV at all.  So thanks, but Dude, we already left.  Enjoy those cool business acumen skills, yo!


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